The year is 1970. The first Earth Day is celebrated the USA and he was the “dawn of the Age of Aquarius”, according to The 5th Dimension. In December of that year, the north tower of World Trade Center was exceeded by 1,368 feet, making it the tallest building in the world.

At Detroit, Mopar was the new word for Chrysler. After the 1969 Dodge Daytona that packed a wallop and scorned, the new Dodge Challenger hit the scene. Curiously, it was the same year that American Motors introduced the Gremlin (April Fools Day) and Ford Pinto introduced to the automotive scene, which the Americans considered the most successful American models of the year.

The modern score of the original Challenger history does not differ much from what we live today in its new reincarnation. Back in the early sixties, Ford paved the way to the pony car race with their Mustang in mid-1964. When Dodge and Chrysler are able to react Ford was not only the production of the Mustang for five years, but has also introduced changes in the mercury as the Cougar – which has its own style – since 1967.

It was a time when American-style ruled the automotive world and finally forced the Europeans to imitate these forms implicit in new packaging despite their own vehement opposition. They recognized the new raw make efforts that are so new “empty shell”, but the forms followed the aphorism that “men make mistakes, both in their efforts.” Some still stubbornly agree when they see these reincarnations of the former American icons such as the Chevrolet Camaro concept and the new Dodge Challenger, although Ford has paved the way by taking advantage of their retro-style Mustang that J. Mays Ford sold on to customers for several years now.

To defend its own position, Chrysler finally gives us what we’ve been waiting all these years, namely a reinterpretation of the assets of an American icon, the eminent right to cap fuel tank and false-hood mounted catch air. This latest attempt to impress uses the same basic ingredients as the original to get our attention.

It is evident in styles such as the E-body cars of the early 70’s, whose first Dodge Challenger and Plymouth Barracuda, that confidence was there to use the treachery of clay in its ductility, the designer ’s advantage to gain clarity of forms. In a critical comparison of the grandfather Challenger in 1970 and 2008 Challenger SRT8, the recreation of the original starts to lose the consistent style and become rather amorphous and heavy. Especially in the areas of the nose and tail seem not to the completion of the original as well integrated bumper chrome elements carved in tubular forms ending shaper of the body. The details of the last car was an attention after the original form was created by the head designer Michael Castiglione the Chrysler Pacifica studios.

Built on the LX platform, which is also shared with the Charger sedan, the Challenger 116-inch wheelbase is only 4 inches shorter than the new Dodge Charger. Lead outside designer, Jeff Gale pointed out that on the last car, “We decided to extend the preliminary faux-two inches more than the original concept. It has simply not right without the added length on the nose. This has enabled us to carve deeper into the grille area where we have chosen to remove the cross grid currently on other Chrysler cars. It need not be a Dodge, body language alone said “Challenger”.

Gale was quick to divert our attention to details such as chrome filler cap that did not showcar: “We have taken another look at the original and decided production car just need.” During the 21 months starting in 2006 the concept of final production, designers in Auburn Hills had the chance to create beautiful 20-inch wheels to reduce the car properly, resculpt the door mounting mirrors to reflect the original E – body and the mirror-style location, and to focus on the details Gatlin gun barrel piston projector details and place led the flashing amber in the centre-fire more than around them. Regarding the concept, the inevitable A line parallel and functionality belt line were left intact, because this is what really helped sell the original concept.

Although the exterior design is reminiscent of the original 1970 car, the interior design of the Challenger production has not moved from inside the elements of the concept – which itself has many features derived from l ‘original work. Brian Nielander, manager of the exterior and interior design of the Dodge Challenger, CAN said: “We were trying to capture the feeling of these cars, but also a modern interpretation of that. There were some liberties taken with the show car, which should be done anyway, but then you have to go to the hard issues that we had. ”

Nielander said that the decision to adjust production car with a report LX group of instruments, HVAC control, heads of radio, window switches and steering wheel was determined ultimately financially. “You must choose your battles,” he said. “You want to go after things depending on where the impacts will be. We had a good launching pad with the LX that we started with certain parties that we had this car and incorporated them where we could, and be discreet about this. ”

Although the instrument cluster, centre console and steering wheel of the concept are closer to the 1970 original if modern form trapezoidal surface inside were transferred from the concept, as well as the shape of the front IP, door panels and the shape of the centre console, which gives the impression of being tilted toward the driver. “The trapezoidal shape were very important,” Neilander said, “and we also tried to capture the softened geometric look.” The list of options Mopar fortunately characteristics of elements such as the large rear wing and Hurst shifter. ” This is a party believes that people really passionate about “Neilander said.

Dodge has a secret advantage over the competition which is now – or soon will be – offering a retro revival of their own pony car, and it colors. Although only Dodge plans to sell the first series of Challengers in SRT8 Hemi Orange, metallic silver and black, already extremely limited production models are emerging in colors such as blue metallic and recovery of over $ 200K to U.S. bids. This suggests that Dodge May not be reluctant to offer once more daring colors 1970 Dodge Challenger once more. With Cool names, colors like Plum Crazy (purple), Sublime (toxic light green), Go-Mango (light orange), banana (yellow), Rallye Red and Pink Panther could come back in vogue. And with their contrasting matte black funky graphics, this aid May Chrysler stand out in the crowd, as it did 38 years.

Dimensions: Length 5023mm, 1923mm width, height 1449mm, 2946mm Wheelbase.

Dodge, a brand of automobiles and trucks based in the United States, had its beginnings in 1900 as supplier of parts and assemblies for Detroit’s automobile industry. The company, which was founded by two brothers, Horace and John Dodge, produced engine and chassis for many of the automobile companies operating in Detroit. Two big companies the Dodge Brothers Company catered to were the Olds Motor Vehicle Company and the Ford Motor Company. The business was a success, but pretty soon they began to aim for more. So, fourteen years later, in 1914, the Dodge Brothers Company produced vehicles entirely its own, starting off with the Dodge Model 30. This four-cylinder automobile had an all-steel body, and this was a unique feature at that time, considering that most cars had a wooden body. Further, it had a 12-volt electrical system when the usual system used was the 6-volt electrical system. The Dodge Model 30 also came with a sliding gear transmission. Because of these, Dodge cars became very popular. Not surprisingly, therefore, they have consistently earned the second spot in US sales for four years, that’s from 1916-1920.

Unfortunately, some events happened that would ultimately change the fate of the corporation. First, one of the brothers, John, died of pneumonia. Horace, the other brother, also died later that year. With both brothers gone, the Dodge Brothers Company was managed by their widows. The widows elevated the position of Frederick Haynes, an employee who had been with the Dodge Brothers Company for many long years, to President.

The company, however, failed to make important developments, and before long, the company lost its popularity. So, in 1925, when Dodge dropped three places to rank 5^th in the car industry, the widows of the Dodge brothers sold the company to Dillon, Read and Company (a large investment company), for $146 million. During that time, $146 million as a lot of money!

Naturally, Dillon, Read and Company introduced several changes of its own, beginning with the installation of E.G. Wilmer. Other changes came in the form of trim levels and colors, but they were very minimal. Then in 1927, the Senior six-cylinder line was launched, and while the four-cylinder line was retained, it now assumed a different name, Fast Four.

These changes still were not enough to improve Dodge’s rankings. As a matter of fact, Dodge further dropped to seventh place in 1927. Dillon, Read and Company then decided it was time for a turn-around. As luck would have it, Walter P. Chrysler, chair of the Chrysler Corporation, came into the picture. Chrysler was able to strike a deal with Dillon, Read, and Company in 1928, buying it out for about US$170 million.

Adjustments were then made in order to suit the Chrysler Corporation line-up. One evident change was the trimming down of its lines and models. From three lines and nineteen models, only two lines and thirteen models became available. Prices, too, became just a bit more expensive than the DeSoto line, but not as much as Chrysler. Further, Dodge added a new eight-cylinder line to its already existing six-cylinder line. The basic look of the Dodge line was also restyled to resemble a somewhat Wind Stream look. This significantly increased the sales of Dodge.

Then second world war came, and despite everything else, the war proved to be a blessing in disguise for Dodge. With its military-spec truck models, which were widely appreciated, Dodge was able to somehow restore its reputation.

Some years after the war, Dodge made some major changes on the style of its cars. With much help from its corporate design chief Virgil Exner, Dodge was able to come up with styles that became an instant hit in the market. Since then, Dodge continued to improve the style of its cars. At the same time, it also came up with stronger engines. Then when Chrysler finally phased out the DeSoto brand, Dodge became the sole focus in the middle of the market.

Dodge also ventured into the compact car field. In 1961, it initially came up with the Lancer sedan, a variation of the Valiant, but it did not make good in the market, however. It suffered more losses when Chrysler decided to downside the Dodge and Plymouth cars. Thankfully, this financial predicament did not last very long. In 1965, Dodge was able to replace the downsized models into mid-sized models, which earned favorable reception. It also revived the Coronet and came out with the Charger, a sporty fastback version, both of which became bestsellers in the market. After the Lancer sedan came the Dart range in 1963, and fortunately for Dodge, the Dart range was very much accepted by the public.

Encouraged by these developments, Dodge teamed up with Mitsubishi Motors and used the latter’s subcompact Colt to provide stiff competition with Ford’s Pinto and Chevrolet’s Vega.

Then came the oil crisis in 1973, affecting the whole of United States. Dodge and Chrysler were not spared. Except for the Colt and some models of the Dart line, Dodge’s automobiles gradually lost popularity. Chrysler was likewise experiencing financial difficulties during that time, so it took quite a while for Dodge to get up on its feet again and make certain remedies. One remedy Dodge employed was to use Chrysler’s Horizon from Chrysler’s European Division. This enabled Dodge’s Omni to make a considerable return to the market. Dodge also imported more models from Mitsubishi.

Despite all these, Dodge and Chrysler continued to suffer financially. In fact, the company was on the verge of bankruptcy had Chrysler’s new chairman, Lee Iacocca, not done anything about it. Iacocca requested for federal loan guarantees from the United States Congress. Fortunately, that request was granted, and Chrysler was able to get back on track, coming out with new models that became a huge success.

Some 10 years or so later, Chrysler was able to repay its loan in full and now geared up to make a loud noise in the automobile market. Leading this was Dodge’s Viper, equipped with a Lamborghini-engineered V10 engine. This eventually became known as the New Dodge.

The Dodge cars and trucks are being widely distributed by Chrysler LLC, its mother company, in at least 60 countries.